Political Insight

Partnering with clients to build their reputation, tackle challenges and win big

We help our clients win big fights and get results

We provide actionable insight to businesses aiming to understand political risks,
and to political players looking for strategic opinion research and advice.

Political risk

Public opinion polling

Special issue research

Our Approach

While we adopt a bespoke methodology for each project, our team can build on rich experience in strategic research methods

Qualitative Research

Focus Groups
Depth Interviews
Ethnographic Research
Online Diaries, Online Communities

Quantitative Research

Quantitative Polls and Surveys
Social Listening
Usage Tracking & Google Analytics
A/B Testing

Secondary Research

Expert Interviews and Panels
Delphi Studies
Statistics and Databases
Competitor Intelligence, Benchmarks

World Travel Market Manifesto

Business Insight

For our client World Travel Market, SG Strategy has worked on a manifesto for the travel & tourism industry. The report was supported by UNWTO and WTTC, and written in close collaboration with ministers, key organisations, leading businesses and top academics. The report aims to guide policy-makers with concrete solutions to our present and future challenges for a safer, smarter and greener travel and tourism around the world.