Market Insight

Cutting through complexity to generate clear insight

Complex markets require blue-chip problem solvers

By gaining a deep understanding of your customers’ real needs, your brand and your competitive positioning, we help solve your most important challenges

Customer Insight

Brand analysis and positioning

Market assessment and segmentation

Competitive Intelligence

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Our Approach

While we adopt a bespoke methodology for each project, our team can build on rich experience in strategic research methods

Qualitative Research

  • Customer and User Interviews
  • Focus Groups
  • Ethnographic Research
  • Online Diaries, Online Communities

Quantitative Research

  • Quantitative Polls and Surveys
  • Social Listening
  • Usage Tracking and Google Analytics
  • A/B Testing

Secondary Research

  • Expert Interviews and Panels
  • Delphi Studies
  • Statistics and Databases
  • Competitor Intelligence, Benchmarks

Legal Tech – Market Glance

Business Insight

The use of advanced software is becoming increasingly important in the everyday work of lawyers and legal professionals. In this one page special we take a look at how investment in legal technology has developed over the last years and map the market as it stands today.

For more information about SG Strategy and how we can best support you please get in touch