Growth strategy
Find your next source of growth
We help media, technology and events businesses strengthen existing products, optimise portfolios and prioritise the opportunities most likely to deliver results.
Overview
Knowing what drives growth
There’s more than one way to improve performance. The right approach depends on your products, markets and growth objectives. Our work typically focuses on four areas:
Strengthen existing products by refining positioning, improving propositions and identifying new ways to create value for customers.
Evaluate pricing structures, revenue models and commercial strategies that can increase revenue and improve profitability.
Make better decisions about where to invest, which products to prioritise and how to optimise portfolio performance.
Assess new audiences, geographies and customer segments that can extend market reach.
Our experience
How we prioritise growth opportunities
Most organisations have more ideas than they can realistically pursue. New products, new markets, partnerships and revenue streams all compete for the same resources.
Our approach is to bring structure to these decisions. Through market evidence, commercial analysis and customer insight, we evaluate competing opportunities, identify where value can be created and prioritise the initiatives most likely to deliver sustainable growth.
The result is a clear, evidence-based roadmap that gives leadership teams confidence in where to invest next.
our expert
Christoph Schedl
Christoph founded SG Strategy to bring top-tier strategy consulting standards to specialist B2B markets. He has advised event organisers, media businesses, technology companies and investors on growth strategy, M&A, launches and portfolio development across Europe, North America and Asia.
Christoph combines strategy consulting experience with deep sector expertise in media, tech and events, helping clients identify where growth is really coming from and which opportunities are worth pursuing.
Selected project experience: Led multiple event turnaround and repositioning strategies for mature or challenged events across sectors including oil and gas, jewellery, interior design, transport and logistics, technology, retail, real estate, media and broadcasting. These projects require a close understanding of the event, its market and its customers, often developed through detailed customer research and workshops with experienced event teams.
Result: Helped long-standing events regain momentum by improving audience targeting, defining clearer value propositions by customer cohort, and focusing teams on the practical changes most likely to rebuild growth.
Case studies
Examples of our work
Vertical growth strategy for a global event portfolio
We helped a leading global event organiser develop growth strategies across 12 industry verticals, including real estate, sports and recreation, travel, jewellery, safety and security, transport and logistics. The work assessed market attractiveness, portfolio strength, customer needs and acquisition opportunities in each vertical.
Result: Gave leadership a clear portfolio-wide view of where to invest, where to scale organically and where acquisitions could create the most value.
Digital growth strategy for an events business
We helped an event organiser assess how to extend its business beyond live events through digital products and year-round revenue streams. The work used SG Strategy’s 3C framework – Commerce, Community and Content – to identify where digital models could strengthen customer engagement and create realistic new monetisation opportunities.
Result: Defined a practical digital growth roadmap, identifying which opportunities were worth pursuing, which required further testing and which risked distracting from the core event business.
Contact Us
Let’s discuss your growth strategy
Whether you’re looking to improve product performance, review a portfolio or identify new sources of revenue, we’re here to help.