Technology companies
Commercial growth for technology businesses and investors
We help technology businesses increase revenue, strengthen their market positioning and make confident decisions on acquisitions, launches and growth strategy.
Overview
Where we help
Long-term success in technology markets depends on making the right decisions around pricing, customer acquisition, partnerships and market expansion. Our work typically focuses on five areas:
Assess product-market fit, customer adoption, competitive positioning and commercial risks before committing capital.
Evaluate customer demand, enterprise buying behaviour and competitive dynamics before launching a new product or entering a new market.
Identify the most effective customer acquisition, sales and go-to-market strategies to support sustainable growth.
Evaluate pricing models, subscription strategies and monetisation approaches that increase retention, recurring revenue and customer lifetime value.
Refine value propositions, strengthen product positioning and identify ecosystem partnerships that accelerate adoption and support future growth.
Our experience
How we support technology strategy
Technology businesses often face questions that can’t be answered through internal data alone. We utilise primary research, market analysis and commercial assessment to build a complete picture of the market, your customers and the competitive landscape.
Our work typically combines direct conversations with customers, prospects, partners and industry experts, alongside competitor analysis, market mapping and commercial benchmarking.
By testing assumptions against market evidence, we help clients make decisions based on reality rather than intuition.
our expert
Zack Santos
Zack leads SG Strategy’s technology practice, advising technology businesses and investors on growth strategy, market entry, value creation and M&A. Prior to joining SG Strategy, he worked at Deloitte, supporting Fortune 500 organisations on technology strategy and investment decisions. His work spans software, cloud, AI infrastructure and emerging technology markets, helping clients navigate complex commercial and strategic decisions.
Selected project experience: Led SG Strategy’s work for the Open Compute Project (OCP), the organisation behind the global AI infrastructure ecosystem. The project involved extensive primary research, including more than 100 stakeholder interviews and 500 survey responses to help quantify the value created for OCP members and the wider industry.
Result: Quantified member-reported benefits including approximately 4% annual capital expenditure savings and a 14% reduction in time-to-market. The findings were presented to the OCP Board, including representatives from NVIDIA, Google, Microsoft and Meta, and subsequently adopted as part of OCP’s positioning.
Case studies
Examples of our work
Developing a new subscription revenue stream for a cloud services provider
We evaluated the commercial viability of a new AI-as-a-service offering for a cloud services provider. The work involved customer research, proposition development, demand testing, and pricing analysis to assess market appetite, refine the commercial model and identify the most effective route to market.
Result: Launched a new subscription-based revenue stream, with the customer base growing by c.20% in the first year.
Market entry strategy for a European digital infrastructure provider
We assessed the opportunity for a European digital infrastructure provider to expand into China. Through market mapping, regional analysis and partner assessment, we evaluated market attractiveness, identify potential partners and determine the most viable route to entry.
Result: Developed a market entry strategy that helped establish a presence in China, with the market contributing c.5% of company revenue by Year 2.
Contact Us
Let’s discuss your next technology opportunity
Whether you’re looking to scale faster, enter new markets or evaluate strategic opportunities, we help identify where to invest and what to prioritise.