Media businesses
Commercial strategy for B2B media and information businesses
We help B2B media and information businesses grow revenue, strengthen subscription models and make better decisions on acquisitions, monetisation and growth strategy.
Overview
Where we help
B2B media and information businesses face constant decisions about how to grow, retain customers and evolve their products and services. Whether you’re refining pricing, launching a new proposition or evaluating an acquisition, our work typically focuses on five areas:
Identify new audience segments, evaluate market opportunities and define go-to-market strategies that support sustainable growth.
Design pricing, packaging and subscription models that reflect customer value, willingness to pay and evolving monetisation opportunities across content, data and services.
Prioritise investment across content, data and digital products, identify adjacent revenue opportunities and assess how AI can enhance customer value and operational efficiency.
Optimise sales models, incentives and customer success approaches to improve subscriber acquisition, client retention and revenue performance.
Evaluate acquisitions, portfolio investments and new market opportunities by assessing commercial potential, strategic fit and long-term value creation.
Our experience
How we help B2B media and information businesses
Data alone doesn’t explain why customers subscribe, renew, upgrade or leave. We align primary research, commercial analysis and market intelligence to build a complete picture of customer behaviour.
Our work brings together customer interviews, pricing and packaging analysis, competitor benchmarking and portfolio assessment.
This helps clients make decisions based on how customers buy, use and value information products.
our expert
Gergo Vanyi
Gergo brings more than 20 years’ experience across strategy consulting and B2B information businesses. Before joining SG Strategy, he held strategy and business development leadership roles at RELX, working across legal, scientific, healthcare, education and consumer information markets. He advises information businesses and investors on growth strategy, pricing, product portfolios, sales transformation and commercial due diligence.
Selected project experience: Led the redesign of the pricing strategy for Swisslex, a leading online legal information platform in Switzerland. By focusing on customer segmentation, package design, payment models and financial impact assessment, Gergo helped develop a new pricing strategy aligned with changing customer needs.
Result: Delivered a fully redesigned pricing model that was successfully launched across the platform.
Case studies
Examples of our work
Growth strategy for a global market research business
We conducted a portfolio review and growth strategy project for a leading global market research provider. We identified a new market opportunity and developed the commercial strategy required to bring it to market.
Result: Supported a successful global product launch followed by sustained revenue growth.
Reducing churn for a legal research platform
We interviewed former customers to understand why they left, where they moved and what would encourage them to return. The work identified opportunities to improve product packaging, functionality, access models and pricing.
Result: Practical recommendations to inform product development, customer retention and subscription renewal strategy.
Contact Us
Let’s discuss your media growth strategy
Whether you’re looking to grow subscriptions, improve product performance, or identify new sources of revenue, we bring the evidence you need to make confident decisions.