Driven by curiosity, guided by evidence
We help businesses and investors in media, tech and events make better commercial decisions through research, analysis and practical recommendations.
Our Mission
Why SG Strategy was founded
SG Strategy was founded in 2013 to bring top-tier strategy consulting to specialist B2B markets, starting with the events industry.
At the time, companies in this space had to choose between generic market reports, spreadsheet-heavy analysis and lightweight niche advice. We saw an opportunity for something different – independent recommendations grounded in sector expertise, customer referencing and a practical understanding of how B2B businesses really grow.
This remains the foundation of SG Strategy today. Through rigorous analysis, direct market evidence and clear recommendations, we combine strategy consulting with deep sector focus.
Our Methodology
How we work
Effective strategy starts with trust. We take the time to get to know your business, challenge assumptions and dig into the detail, so you get recommendations you can act on.
We take your business personally
We care about your outcomes. That’s why clients return to us project after project, and why much of our work comes through referrals.
We look beyond the obvious
The most valuable insights aren’t always revealed by the numbers alone. We combine analysis, research and interviews to understand what’s really driving performance.
We challenge assumptions
We ask direct questions, test the evidence and push beyond easy conclusions. Our role is to help you see the market more clearly, even when the answer isn’t straightforward.
We take ownership
We care about getting to the right answer. We keep pushing when something doesn’t feel right and we deliver recommendations you can implement with certainty.
Who we are
We take the work seriously. We don’t take ourselves too seriously
SG Strategy brings together experienced consultants and former senior executives from media, technology and events, delivering top-tier consulting standards and specialist sector expertise. We are united by curiosity, high standards and a practical approach to answering difficult questions.
Our Senior Leadership Team
International experience
Experience across international markets
From our offices in London and New York, we support clients across Europe, North America, Asia and beyond.
Many of the organisations we work with operate across multiple countries, regions and industry sectors.
Our international experience, language skills and local market knowledge help us understand how markets differ and what that means for growth.
Contact Us
Let’s discuss your plans
Whether you’re assessing a new opportunity, testing an assumption or preparing for an important decision, we help you cut through complexity and decide what to do next.