About Us

As founder and director, I oversee our company’s growth and am involved in most of our larger, strategic projects. I specifically enjoy working with our clients on strategic challenges and assessing new targets in the B2B media and events space.

I have always been interested in media, economics and current affairs, which led me from studying Business Administration and writing my PhD thesis about strategy development in political parties, to working for a media company and running a radio station. Later on, I discovered strategy consulting – with its inspirational clients and mentors, ever-evolving client challenges and constant deadlines. I worked as a Consultant at The Boston Consulting Group and later re-focused on the media industry when working for Ocean Strategy.

A holiday in Cuba in 2013, an amazing country but with little if any opportunities for young people, was a good reminder of all the freedom and possibilities our lives in the free world offer. Together with a colleague, I launched SG (Space Global) Strategy, to provide blue-chip strategy advice for the global B2B media and events industry. Since then, thanks to our remarkable team of consultants, we have worked with many of the most successful players and private equity investors. I particularly enjoy experiencing progress in and with our team – e.g. young associates quickly moving up the consulting ladder, long-term clients recommending us to their peers, or opening our New York office.

When not at work, you will probably find me outdoors with our whippet Jack, meeting family or friends in Austria or London, or ‘doing stuff’ in or around our old farmhouse in Italy.

Education: PhD, Vienna University of Economics and Business

What inspires me: Seeing people giving their very best – on stage, in sports, in business or any other profession

Email: christoph.schedl@sg-strategy.com

As Director, I bring 15 years’ experience in the media and event industry to help our clients with their strategic decisions. I’m always thrilled to share thoughts and insights with our clients and our team members, and collaborate to come up with the best strategic answer, whether it’s a growth strategy, a new launch assessment, an M&A or innovation project.

I have always been drawn to understanding the complexity of the world we live in, and finding ways to simplify the issues we are facing. My telecommunications engineering studies and early career helped me in this pursuit, but I further challenged myself with my MBA from Columbia University and the discovery of strategy consulting at The Boston Consulting Group, further evolving through my role as an Executive Committee member of RX France, where I led the Entertainment Business Unit with events in TV (MIPCOM, MIPTV, MIP China, MIP Cancun, OneMIP digital platform), Music (MIDEM) and E-Sports (EsportsBAR).

When not at work, you will probably find me with my friends and extended family, playing golf or enjoying a nice hike, and last but not least cooking for them.

Education: Engineering Degree in Telecommunications; MBA from Columbia University, NY

What inspires me: New challenges or new problems to crack, in a fun and collaborative environment

Email: jerome.delhaye@sg-strategy.com

I lead a broad range of strategy, M&A and innovation projects at SG Strategy – with a specific focus on media and events propositions in the industrial, travel and consumer products space. In addition, I look after our recruitment efforts.

I really enjoy managing and working with our international and diverse team on our clients’ challenges – no day is like any other, there’s always some new obstacle to overcome or opportunity to be uncovered, but it’s super rewarding once you manage to do so. I also train our team on effective interviewing skills, and still like to be part of some of our expert calls (you’re never done learning about industry dynamics!).

I’ve first worked with Christoph, our MD, when we both set foot in London, and it’s great to see SG Strategy prosper and grow internationally and into new verticals.

When not at work, you will probably find me travelling, seeing a play or enjoying time in the park with my twin boys.

Education: MBA with High Honors, Chicago Booth

What inspires me: The fun of cracking complex problems and learning new things, and delivering great work to our clients

Email: yuliya.polyakova@sg-strategy.com

As Project Leader at SG Strategy, I drive the delivery of consulting projects with long-term impact. I specifically focus on more complex, analytics-driven projects, such as optimising pricing, aligning commission structures of sales teams with strategic company objectives, or implementing advanced data analytics solutions to enhance strategic decision-making.

With twenty years of experience spanning media, education, healthcare and automotive sectors, I bring a wealth of strategic and operational leadership expertise to our projects.

Beyond work, my interests include woodworking, motorcycling, playing the piano, and most importantly, trying to be a good father to my two daughters.

Education: BSc in Economics, University of Amsterdam; MBA, London Business School

What inspires me: Nature, which helps me recharge and put things into perspective

Email: gergo.vanyi@sg-strategy.com

At SG Strategy, I am involved in managing many of our US-based projects, and also lead our New York office.

I’ve run a range of Commercial Due Diligence and Strategy projects for media and events companies and PE investors in the US and internationally, spanning diverse industry verticals – from tech, supply chain, learning & development to healthcare. What motivates me most is seeing how we can directly contribute to our clients’ satisfaction and their long-term success.

I greatly enjoy the dedication and collaborative approach when managing our teams, jointly working on solving complex problems.

When not at work, I am an avid experientialist – I enjoy experiencing culture, catching a game of football, or developing my culinary skills.

Education: MSc Economics and Business Administration – Finance and Accounting, Copenhagen Business School

What inspires me: Collaborating closely and learning from my peers; learning and challenging myself to continuously improve

Email: jakob.kjeldsmark@sg-strategy.com

As a Project Leader, I focus on the delivery of commercial due diligence and strategy projects for corporate and private equity investors. Working alongside our clients, I enjoy applying analytical approaches to solve complex problems and deliver long-term impact. With experience working in strategy consulting, corporates and tech start-ups, I bring both strategic and operational expertise.

Outside of work, I enjoy water-related sports, hiking with friends and family, and working on my toughest project yet: renovating an old stone-house.

Education: MA Strategy & Finance, EDHEC Business School, France; MSc Strategy & Innovation, Maastricht School of Business & Economics, Netherlands

What inspires me: Confronting the mystical forces of the sea, which keeps me on my toes and teaches me to adapt to the unexpected

Email: alexandre.reyss-brion@sg-strategy.com
 

I specialise in commercial due diligence, market entry and growth strategy for clients in the media and events industry. Having worked with market leaders in B2B E-Commerce, Consumer Insights and the Travel & Retail industries, I bring hands-on experience in corporate M&A and commercial strategy.

My experience includes more than 10 acquisitions in E-Commerce, major divestments in Consumer Insights and E-Commerce, multiple large-scale retail contracts, a joint venture in online payments, various cycles of strategic planning for a large corporate.

Outside of work, you might find me training for my next sporting challenge or exploring the sights of London.

Education: MSc Economics & Strategy, Imperial College London; MSc Energy Economics, Ecole des Ponts Paris; MSc General Engineering, ENSTA Paris

What inspires me: Overcoming tough business challenges, and the achievements of some of my closest friends

Email: geoffrey.brandy@sg-strategy.com
 

As a Consultant at SG Strategy, I advise clients on acquisitions and strategic commercial decisions. I specifically enjoy tailoring our approach to meet the unique needs of each client, ensuring we drive meaningful impact.

With a background in research and development, I bring a data-driven and hypothesis-based approach to our work. Growing up in Japan, living in the US and Ireland, and completing my MBA in France and Singapore has given me a broad international perspective that enriches my approach to business challenges. And with a degree in winemaking, my colleagues claim that I also bring some creative flair.

In my free time, I like hosting dinner parties for my friends, participating in wine tastings, and hiking outdoors.

Education: MBA, INSEAD; BS Viticulture & Enology (Winemaking), UC Davis

What inspires me: Being challenged to continuously improve, seek out fresh experiences, and see new perspectives

Email: mana.whelehan@sg-strategy.com
 

In my role as a Senior Consultant at SG Strategy, I specialise in commercial due diligence, growth strategy and new product launches. I enjoy using research and analysis as tools to solve complex problems and provide impactful insights to drive strategic decision-making. My previous experience spans strategic and operational projects in the media, travel, financial services, and edtech industries.

Beyond work, I find joy in hiking, exploring nature, refining my culinary skills and advancing my yoga practice.

Education: BSc International Business, University of Birmingham

What inspires me: Fuelling my curiosity with new ideas and continuous learning

Email: justina.vanderstarre@sg-strategy.com

My work focuses on delivering CDD and strategy projects for events and media clients, predominantly in the Tech and Automotive space. I enjoy building relationships with our clients, working together to aggregate, analyse, and translate data into actionable insights – complemented by my creative approach to problem-solving – that make a genuine difference to their business.

Before SG Strategy, I was part of Deloitte’s technology strategy team for Financial Services, working with CIOs to redirect investment from legacy architecture to emerging technologies like automation & AI Ops, and to drive more value from these investments through a re-design of the technology operating model. I also have relevant experience from working with Private Equity clients, contributing to M&A and CDD projects.

I believe in bringing a smile to work – we are at our best when we love what we do.

Away from the office, you’ll find me on my feet: Running the banks of the River Thames, or exploring vintage markets across Europe.

Education: BA Politics, Philosophy, and Economics, University of Exeter; MSc Management, The London School of Economics & Political Science (LSE)

What inspires me: Athletes, who dare to fail

Emal: zack.santos@sg-strategy.com

As a Consultant, I take a lead role in running many of SG Strategy’s media and events projects in the retail, e-commerce and consumer space, including commercial due diligence, market entry and growth strategy. I’ve also gained significant experience from working on media assets in the technology, energy and future transport industries.

Since joining the company, I have enjoyed getting to know our clients and their unique opportunities and in particular, getting under the skin of new markets and challenges. I find that a curious and collaborative approach to problem-solving drives me to go the extra mile.

In my spare time, I am a student of chess and poker strategy, with a particular interest in what we can learn from watching computers play games. At the weekend, I enjoy walks in nature during the day and rock concerts during the evenings (to get away from all the noise).

Education: BA Natural Sciences, University of Cambridge

What inspires me: My brother, who helps me aim high

Email: elliot.klyne@sg-strategy.com
 

With my academic background in biochemistry, I bring research-based and analytical skills to my role. At SG Strategy, I specifically enjoy the challenge of applying these skills in commercial settings, conducting a variety of research streams – both qualitative and quantitative.

Working with our team, I greatly appreciate the collaborative spirit and working together on a range of projects. My initial projects as SG Strategy have focused on events and media products in the UK, Europe, the US and South Asia, mostly around the Consumer Electronics, Shipping and Alternative Fuels verticals.

In my free time, I love playing football, socialising with friends, watching sports and playing strategic card games.

Education: BSc Biochemistry, University of Manchester

What inspires me: Being the best version of myself

Email: paul.broughton@sg-strategy.com
 

In my role as a Research Executive at SG Strategy, I support our project teams with in-depth research and analysis, often working on customer segmentation, geo-analysis and market sizing.

When not at work, I enjoy travelling to beautiful places and exploring underwater.

Education: BA Industrial and Product Design, Vilnius Academy of Arts

What inspires me: The joy of learning something new each day, which makes my work and personal journey more fulfilling

Email: emilija.rimkute@sg-strategy.com

Looking after our London and New York offices, I support our team with all aspects of administration, HR, and bookkeeping. I ensure a well-organised and productive environment, enabling our team to focus on delivering exceptional results for our clients.

Outside of work, I like to travel and play netball.

Education: BSc Business Information Systems, London Metropolitan University

What inspires me: My kids – what they see is what they’ll be

Email: chloe.archer@sg-strategy.com